How many problems in life can be solved by TINKERING the PERCEPTION rather than the tedious hard-working messy business of trying to change reality? LOL – isn’t this the main purpose behind all advertising & marketing? Don’t miss Rory Sutherland’s fantastic marketing solutions via TED talk. Check out discussions and comments here.
A social media landing page is a hub on the brand.com site that highlights all the social media platforms the brand is on. Similar to other landing pages, it’s a page tailored for a specific user group that is indexed by search engines. However, unlike landing pages for paid search or display banners, a social media landing page (SMLP) offers very different calls-to-action. They typically include the usual suspects such as engaging the brand, joining the community, and reaching out to other social platforms, which place more emphasize on social conversion instead of traditional sales conversion.
With the key benefits in mind, a well designed SMLP can effectively integrate the brand’s social media assets into the corporate website. Below are some examples of brand’s SMLP with quick assessments-
If you have 9 minutes to chillax, don’t miss this creative video.
If you like reading about the most important tweets in 2009, you’ll also enjoy this cartoon artist’s creation.
Second time reading the “Tribes” after almost a year. It’s still a quick inspirational read just like the first time. This book is more about the “why” less about the “how” & “what.” Despite all the rants & criticism, I’d still recommend it to all the social media enthusiasts especially those who intend to lead new movements in their organizations. The eight takeaways below are simple concepts that I found worth spreading…
Management≠ Leadership
Management is about manipulating resources to get a known job done. Managers know exactly what they need to deliver and they are given resources to do it at low cost. Managers manage a process they’ve seen before, and they react to the outside world, striving to make that process as fast as cheap as possible. Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
A Must Watch Forecast by TrendHunter, these top 20 Consumer Trends shall keep all the designer, marketer-types going back for more.
20. Tangible Personalization – Last year, we saw personalization entering the phyical realm with personalized bobbleheads, custom dresses and crafts. This year, the credit crunch is accelerating this trend with a shift away from luxury products and a desire for personalized gifts.
19. Unservice Forward – Thinking businesses are getting customers to service themselves. From nightclubs and pubs where you serve your own beer to self-serve hotels, unservice not only saves you money, it lets customers get a sense of independence and creative control.
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